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Can Shopping Really Make You Happier?
  1.  >Can Shopping Really Make You Happier?


Your brain is biased. Over millions of years of evolution, it’s been programmed to prioritize the present over the future, so when we try to save money, it feels like we’re depriving ourselves of joy. Why save for 10 years from now when there’s so much to do right now? Neuroscientist Alex Korb explains how our brain circuits focused on thinking, habits, and rewards interact to impact our financial decisions. But even though we favor short-term indulgences over our long-term best interests, research suggests it’s possible to undo this harmful pattern with one simple thing: a vivid imagination. Learn more about how you can rewire your brain and change your behavior to live the life you’ve always wanted.




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Click the links below to learn more.

Give Wisely

It’s dangerous to give more than you can afford. Build a budget that incorporates regular donations without risking your own financial security.

Check Yourself

How’s your financial health doing? Give yourself a check-up to make sure you’re making the right decisions for yourself.

Share the Generosity

Now that you’ve seen how helping others helps yourself, pass on the wisdom by having meaningful conversations about money with your loved ones.