Jo Steel an artist and content creator who specializes in body art, gained considerable attention and a following for their use of illusion makeup techniques. Notable figures like Dwayne "The Rock" Johnson shared their work, catapulting their career into high gear. While this attention propelled their career forward, it also subjected them to intense social media scrutiny and expectations.

This pressure led Steel to question their identity, causing them to alter their appearance and content to fit a mold. The struggle to conform, combined with financial instability, led to a period of severe depression and an eating disorder. Amid these challenges, Steel came to the realization that authenticity was more important than superficial validation. This marked a turning point in their journey, shaping their approach to their art, career, and life.