Film by Super Maker / Vimeo In 2010, Jaime Schmidt took a local class on how to make shampoo. At the time, she was pregnant with her son, eager to experiment with crafting her own natural, nontoxic products. One thing led to another, and soon she succeeded in creating a natural deodorant “that actually worked,” branded as Schmidt’s. Fast forward seven years, and the deodorant she began selling at farmers markets became a top seller on shelves at Target, Whole Foods and Walmart. Schmidt's Naturals sold to Unilever for an undisclosed amount in 2017 (but Schmidt puts it in the "nine figures"). Now, she's focused on her next cause: supporting the next generation of entrepreneurs.