Why did so many people hoard toilet paper, of all things, during the COVID-19 pandemic? Blame it on neuroscience. Humans have an innate desire to seek a sense of control, and that often leads to irrational financial decisions, like buying one too many rolls. So how can you resist the urge to shop, shop, and shop some more? Neuroscientist and marketing consultant Terry Wu explains how your limbic system and frontal cortex conflict with each other during stressful times, leading to unhealthy coping mechanisms that drain your wallet. But it is possible to rewire your brain to make healthier financial decisions! Watch how you can outsmart your instinct to swipe your credit card.
Full Episode Description
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Put your rational brain to work and create a budget so your emotional brain doesn’t spend too much on the wrong things.
Fine-tune your financial health so you can keep a clear head while making purchasing decisions.
Learn how credit cards work, what features to look for, and how to manage one responsibly so that you don’t swipe your way into debt.