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The Foolproof Cure for Shopaholics
  1.  >The Foolproof Cure for Shopaholics

Why did so many people hoard toilet paper, of all things, during the COVID-19 pandemic? Blame it on neuroscience. Humans have an innate desire to seek a sense of control, and that often leads to irrational financial decisions, like buying one too many rolls. So how can you resist the urge to shop, shop, and shop some more? Neuroscientist and marketing consultant Terry Wu explains how your limbic system and frontal cortex conflict with each other during stressful times, leading to unhealthy coping mechanisms that drain your wallet. But it is possible to rewire your brain to make healthier financial decisions! Watch how you can outsmart your instinct to swipe your credit card.