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Break Free From the Unconscious, Science-Backed Influence of Brands
  1.  >Break Free From the Unconscious, Science-Backed Influence of Brands

Brands have become as important and beloved as a member of your family. In fact, your brain can barely tell the difference, and neuroscience proves it. See how and why brands have rewired your thought patterns and control you into making irrational financial decisions, like buying overpriced jeans simply because of the stitching on the back pocket. Marketing professor Americus Reed II and neuroscience professor Michael Platt break down how brands shape a person’s identity, self-esteem and relationships, and the unconscious impact of brands on our bank accounts. But is it possible to escape the branding trap?

Click the links below to learn more.

Buy Wisely

To prevent irrational spending, build a budget ahead of time that differentiates between your wants and needs. Before each purchase, ask yourself WHY you’re buying that particular item.

Dig Yourself Out of Debt

If you, like countless others, spent a little too much on overpriced brands because of their unconscious influence, learn how to remedy your bank accounts and get back on track.

Break the Cycle

Wish you made smarter financial decisions? Pass on knowledge to your younger friends and family members so they don’t make the same mistakes you did.