With just a $2,500 budget, Radha Agrawal threw a morning
dance party for her friends in 2013. What she didn’t know then, was that it was
the beginning of a global movement. “When you come to a Daybreaker event, you
think you’re going to just come to a dance party, but what you’re actually
getting is 10 years of therapy in 3 hours,” Agrawal says, “I mean literally
it’s joy therapy.”
While this may seem like a yoga-infused early morning dance party to some, Agrawal was strategic and thoughtful as there is science backing the power of joy. When she thinks of designing experiences, she thinks about it through the lens of the brain. The four chemicals in the brain that drive positive emotions are dopamine, oxytocin, serotonin and endorphins; and she aims to target these emotions through music, physical activity and community.
By creating experiences that focus on the power of joy, Rhada quickly grew her community from a handful of friends to a community of half a million people across 30 cities in the world. And in 2020, when the pandemic hit, it was her community that saved her business. She showed up for her community, and 6,000 people showed up to the first virtual experience.
She says, “What I realized is, it’s in my blood, it’s in my DNA. I’m an entrepreneur through and through. You can knock me down. But I’m going to get back up.” This is #RamenProfitable.
With just a $2,500 budget, Radha Agrawal threw a morning dance party for her friend...
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