This is a series all about pivoting. 
It's the surprising stories of the birth of big name companies which have shaped our lives—but started out as a completely different company or product.  
From YouTube to Twitter and Slack to Shopify, before tech giants like these became household names, they were just a spark of an idea championed by entrepreneurs willing to risk it all.   
But fame and success didn’t come overnight. All of these companies had to change some fundamental aspect of their business, whether it was the product, their target market or their style of execution so they wouldn’t have to scrap what they built. Many had to revamp their business models and pivot their plans time and time again before discovering a strategy that clicked for customers.    Remarkable, unpredictable, and inspiring, get inside the minds of founders and CEOs who stopped at nothing to bring their vision to life, adapting and tinkering until they built the products and services we can’t live without today.