The way we move, treat, and use water contributes a surprising amount of carbon into the atmosphere, especially because of how inefficiently we heat water. “In the water heating industry, the old technology is still the new technology,” Heatworks founder Jerry Callahan explains in this week’s episode of Make It Count. Even a small amount of scale on a heating element drastically reduces its efficiency and impacts the environment. So Jerry created the Ohmic Array, an energy-efficient solution that instantly heats water so there’s less waiting around for water to boil when you’re making a pot of pasta. The only problem is, more people need to use it.