Aaron Rasmussen, co-founder of MasterClass and CEO of outlier.org, discusses the critical concept of positioning for a successful business. He emphasizes that effectively conveying your business idea to people is as important as the idea itself.
Positioning involves distilling the complexity of your business into a single point that grabs people's attention. This process is crucial in a crowded marketplace to stand out. He outlines steps to develop a strong positioning: list features, narrow down to a single position, and find the right way to present it.
Aaron's experience with outlier.org demonstrates the power of pinpointing a compelling aspect – affordability due to eliminating commute costs – and using it to attract customers. Ultimately, positioning requires answering the question of why your business should exist. This video provides actionable insights for budding entrepreneurs to effectively position their business, and create a distinct identity in the market.
Aaron Rasmussen, co-founder of MasterClass and CEO of outlier.org, discusses the cri...