Making Lemonade is a series of conversations with young entrepreneurs who have overcome obstacles, embraced change, and turned lemons into lemonade.
CEO Natasha Case swirled together her passion for architecture and ice cream to create the perfect pint at Coolhaus, the company she founded in 2009 with her now-wife, Freya Estreller. Their ice cream brand started small in the midst of a recession, with a $2,500 beat-up postal van they polished up and debuted at Coachella — the first food truck ever at the massively popular California festival.
Ice cream sandwiches were their go-to, and now they distribute a whole line of products across the country. In this interview, Natasha shares a sneak peek of what’s coming next and explains why she wanted to start Coolhaus (named after her favorite architect) in the first place. She saw a need for adventurous ice cream flavors in grocery stores, and she also wanted to “create the brand that we want to buy” — a brand that celebrates women, inclusivity, and the LGBTQ+ community.
Listen to Natasha’s story to get the inside scoop on growing a business with a significant other, keeping the wheels turning at your biz as you start a family at home, the importance of timing, and something she calls “analysis paralysis.” Warning: Your sweet tooth will be craving ice cream by the end of this episode.